Writing
The best Jasper alternatives
Jasper is one of the best-known tools in Writing, but it is not the right fit for everyone. Prices, features and supported languages differ, so here are 5 alternatives worth comparing, with what each one does best.
Quick comparison
| Tool | Pricing | Best for |
|---|---|---|
| Copy.ai | Freemium | Sales emails · Ad copy |
| Writesonic | Paid | SEO content teams · Tracking AI search visibility |
| Rytr | Freemium | Small businesses · Short marketing copy |
| HubSpot Breeze | Freemium | HubSpot users · Small and medium businesses |
| Frase | Paid | Content writers · SEO briefs |
1Copy.ai
Copy.aiSales and marketing copy workflows.FreemiumGenerates marketing copy and automates go-to-market content workflows.
Best for
- Sales emails
- Ad copy
Why choose it
- Many templates
- Workflow automation
Our take: Handy for sales and marketing teams who produce a lot of short copy.
2Writesonic
WritesonicAI content and visibility platform for search and AI answers.PaidA marketing platform for creating SEO content and tracking how brands appear in AI assistants and search, with suggested actions.
Best for
- SEO content teams
- Tracking AI search visibility
- Marketing agencies
Why choose it
- Combines content and AI visibility tracking
- Actionable recommendations
Our take: Useful for brands focused on visibility in AI-powered search.
3Rytr
RytrAffordable AI writer with dozens of templates.FreemiumA low-cost AI writing assistant with templates for emails, social posts, ads, blog sections and more, in many languages and tones.
Best for
- Small businesses
- Short marketing copy
- Budget users
Why choose it
- Very affordable
- Many templates and languages
Our take: A budget-friendly choice for short marketing copy.
4HubSpot Breeze
HubSpot BreezeAI across HubSpot's CRM, marketing and sales tools.FreemiumHubSpot's AI features and agents for writing content, researching prospects, handling support and summarising CRM records.
Best for
- HubSpot users
- Small and medium businesses
- Sales and marketing teams
Why choose it
- Built into the CRM
- Agents for content, prospecting and support
Our take: A strong choice for businesses running on HubSpot.
5Frase
FraseResearch and write SEO content briefs fast.PaidAnalyses top search results to build content briefs and outlines, then helps write and optimise articles.
Best for
- Content writers
- SEO briefs
- Small content teams
Why choose it
- Fast research and briefs
- Affordable compared to rivals
Our take: A quick, affordable way to plan SEO content.
How to choose
Start with the job you need done most often, then test two or three options on the same real task. Check the free plan limits, the languages each tool supports and whether it works with the apps you already use.
Some links on Toolniverse may be affiliate links. Pricing and features change often, so check each tool’s website for current details.