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IMG·04 · Image Generation

Adobe Firefly

Adobe's generative models, also built into Photoshop and Express, trained with commercial use in mind.

PricingFreemium
CategoryImage Generation
Last checkedNov 2026

What is Adobe Firefly?

Adobe Firefly is Adobe's family of generative AI models, available on its own website and built into Photoshop, Illustrator and Adobe Express. Adobe positions it for commercial work, which matters to brands and agencies worried about how training data was sourced.

Its most practical feature for many people is Generative Fill in Photoshop: select an area and describe what should appear or disappear. Outputs are clean and professional, though sometimes safer and less adventurous than Midjourney's.

Key features

Generative FillAdd, remove or replace parts of a photo in Photoshop with a text prompt.
Text to imageCreate images on the Firefly website.
Text effects and vectorsStyle lettering and generate vector graphics in Adobe apps.
Commercial focusDesigned with commercial use and brand safety in mind.

How to get started

  1. Sign in at firefly.adobe.com with an Adobe account.
  2. If you use Photoshop, try Generative Fill on a real photo.
  3. Check your monthly generative credits in your account.
Our take

The natural choice for Adobe users and teams that need commercially safe output.

Best for

  • Brand and agency work
  • Photoshop users

Strengths

  • Commercial-use focus
  • Generative Fill in Photoshop

Limits

  • Monthly credit limits
  • Less adventurous outputs

Questions

Is Adobe Firefly free?

Adobe Firefly has a free plan with usage limits. Paid plans unlock more usage and features.

What is Adobe Firefly best for?

Adobe Firefly is best for: Brand and agency work and Photoshop users.

What are the best alternatives to Adobe Firefly?

Popular alternatives in Image Generation include Midjourney, Ideogram, Leonardo AI, Freepik AI Suite, and Adobe Express.

Pricing and features change often. Confirm details on the official Adobe Firefly website.

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