MKT·11 · Marketing & SEO

Lavender

Scores and improves sales emails as you write, with personalisation tips based on the prospect and suggestions to raise reply rates.

PricingFreemium

CategoryMarketing & SEO

Last checkedNov 2026

What is Lavender?

Lavender sits in Gmail or Outlook and coaches you as you write sales emails. It scores each email, flags issues like length and tone, and suggests improvements.

It also pulls information about the recipient to help personalise outreach. It is focused entirely on sales email.

Key features

Email scoreReal-time quality score.

CoachingTips on length, tone and clarity.

PersonalisationInsights about the prospect.

Mobile previewSee how emails look on phones.

How to get started

Install the Lavender extension.
Write a cold email and check the score.
Apply suggestions until the score improves.

Our take

A practical coach for better sales emails.

Best for

Sales reps
Cold outreach
Improving reply rates

Strengths

Real-time email scoring
Personalisation research

Limits

Focused on sales email only
Advanced coaching is paid

Visit Lavender ↗

Questions

Is Lavender free?

Lavender has a free plan with usage limits. Paid plans unlock more usage and features.

What is Lavender best for?

Lavender is best for: Sales reps, Cold outreach, and Improving reply rates.

What are the best alternatives to Lavender?

Popular alternatives in Marketing & SEO include Surfer, Copy.ai, Semrush, Ahrefs, and Frase.

Pricing and features change often. Confirm details on the official Lavender website.