MKT·14 · Marketing & SEO

Mailchimp

The popular email and marketing platform, with AI tools for writing emails, generating designs, segmenting audiences and optimising send times.

PricingFreemium

CategoryMarketing & SEO

Last checkedNov 2026

What is Mailchimp?

Mailchimp is one of the best-known email marketing platforms. Its AI features help write subject lines and emails, generate on-brand designs, suggest segments and pick send times.

It includes automations, landing pages and reports. Prices rise as your contact list grows.

Key features

AI writingSubject lines and email copy.

Creative assistantOn-brand email designs.

SegmentationSmart audience groups.

AutomationsWelcome and abandoned-cart flows.

How to get started

Create a free Mailchimp account.
Import a contact list.
Draft a newsletter with the AI assistant.

Our take

A friendly starting point for email marketing.

Best for

Small business newsletters
E-commerce emails
Beginners in email marketing

Strengths

Easy to start
AI help for content and timing

Limits

Costs grow with list size
Free plan is limited

Visit Mailchimp ↗

Questions

Is Mailchimp free?

Mailchimp has a free plan with usage limits. Paid plans unlock more usage and features.

What is Mailchimp best for?

Mailchimp is best for: Small business newsletters, E-commerce emails, and Beginners in email marketing.

What are the best alternatives to Mailchimp?

Popular alternatives in Marketing & SEO include Surfer, Copy.ai, Semrush, Ahrefs, and Frase.

Pricing and features change often. Confirm details on the official Mailchimp website.