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MKT·09 · Marketing & SEO

Buffer

An easy tool for planning and publishing social posts, with an AI assistant for ideas and rewrites, and a free plan.

PricingFreemium
CategoryMarketing & SEO
Last checkedNov 2026

What is Buffer?

Buffer makes scheduling social posts simple. Plan content in a calendar, publish to several networks and see basic analytics.

Its AI assistant helps brainstorm ideas, rewrite posts for each network and change tone. The free plan suits individuals and small businesses.

Key features

SchedulingPublish to multiple networks.
AI AssistantIdeas, rewrites and tone changes.
Start pageSimple link-in-bio page.
AnalyticsTrack post performance.

How to get started

  1. Sign up at buffer.com.
  2. Connect two social accounts.
  3. Schedule a week of posts with the AI assistant.
Our take

The easiest way for small teams to stay consistent on social.

Best for

  • Small businesses
  • Creators
  • Simple scheduling

Strengths

  • Clean and simple
  • Useful free plan

Limits

  • Fewer advanced features
  • Analytics limited on free plan
Visit Buffer ↗

Questions

Is Buffer free?

Buffer has a free plan with usage limits. Paid plans unlock more usage and features.

What is Buffer best for?

Buffer is best for: Small businesses, Creators, and Simple scheduling.

What are the best alternatives to Buffer?

Popular alternatives in Marketing & SEO include Surfer, Copy.ai, Semrush, Ahrefs, and Frase.

Pricing and features change often. Confirm details on the official Buffer website.

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